Bizzare Beauty treatments- Senegal style: Women have their gums tattooed black to improve their smiles

women in Senegal are their quest for beautiful smiles to extreme levels - by tattooing their gums black. 

Women in the west African country say their ancestors have been doing it for years and claim as well as giving a whiter smile, the procedure also protects the gums and stops bad breath. 

The procedure was not well known internationally until recently when a video emerged showing a woman called Mariéme who goes under the needle.

See Video below;

Now, this is really Bizzare...cannot actually comprehend how blackening the gums gives a "perfect smile"...*straight face*